At CPM Vietnam, we live by the mantra “Start Small, Achieve Big.” This philosophy underscores our commitment to fostering resilience, health, and unity among our employees. By taking consistent small steps in health and wellness, we empower ourselves to build endurance and achieve remarkable results, both personally and professionally. Since its inception in 2019, the CPM Step Challenge has stood as a testament to this belief, evolving into more than just a fitness initiative—it’s a cornerstone of our culture and values.
The Philosophy Behind “Start Small, Achieve Big”
“Start Small, Achieve Big” is more than just a slogan; it’s a way of life at CPM Vietnam. We believe that small, consistent efforts can lead to transformative outcomes over time. Whether in business or personal health, this mindset encourages us to embrace growth as a journey, rather than a destination. Through this approach, we foster a culture of persistence and determination, where incremental progress becomes the foundation for extraordinary achievements.
This philosophy extends seamlessly into our workplace environment. A healthy body fuels a healthy mind, and together, they drive innovation and productivity. Recognizing this, we initiated the CPM Step Challenge as a way to encourage our employees to prioritize their well-being while fostering a sense of camaraderie and collective purpose.
The Genesis of the CPM Step Challenge
The CPM Step Challenge began in 2019 as a modest initiative to inspire our employees to stay active and adopt healthier lifestyles. Initially, the idea was simple: track steps, encourage participation, and create a fun and engaging way to integrate physical activity into daily routines. However, what started as a small fitness program quickly gained traction and evolved into a powerful movement within our organization.
From the outset, the challenge was designed to be inclusive and accessible to everyone, regardless of fitness levels. The emphasis was on participation and progress, not competition. This inclusive approach resonated deeply with our employees, fostering a spirit of unity and mutual encouragement. As participation grew, so did the impact of the challenge—both on individual health and on the collective culture of CPM Vietnam.

The Core Values of the CPM Step Challenge
1. Wellness
The primary goal of the CPM Step Challenge is to promote wellness among our employees. By encouraging regular physical activity, we help our team members improve their physical health, reduce stress, and boost overall well-being. The challenge also serves as a reminder that taking care of oneself is essential for sustained performance and happiness.
2. Teamwork
While individual progress is celebrated, the CPM Step Challenge places a strong emphasis on teamwork. Participants are often organized into groups, creating opportunities for collaboration and mutual support. This team-based approach fosters stronger bonds among colleagues and reinforces the importance of working together to achieve shared goals.
3. Community Impact
The CPM Step Challenge is not just about internal wellness; it’s also about giving back to the community. Over the years, we’ve linked the challenge to charitable initiatives, encouraging participants to channel their energy into making a positive impact on society. For every milestone reached, CPM Vietnam contributes to social causes, reinforcing our commitment to both health and compassion.
Growth and Milestones
Since its humble beginnings, the CPM Step Challenge has experienced remarkable growth. In 2019, participation was modest, with a small group of employees taking part in the initiative. However, as word spread about the benefits and enjoyment of the challenge, the number of participants began to climb steadily. Today, the CPM Step Challenge boasts over 500 active members, a testament to its popularity and effectiveness.
This growth reflects not only the increasing awareness of health and wellness but also the strong sense of community that the challenge fosters. Employees have embraced the opportunity to connect with one another, share their progress, and celebrate collective achievements. The sense of unity and shared purpose has become a defining feature of the CPM Step Challenge.
Stories of Transformation
Behind the numbers and milestones are countless personal stories of transformation. Participants often share how the challenge has positively impacted their lives, from improved physical fitness to enhanced mental clarity and emotional well-being. For some, it has been the catalyst for adopting a more active lifestyle, while for others, it has served as a source of motivation during challenging times.
One participant shared, “The CPM Step Challenge gave me the push I needed to start prioritizing my health. What began as a fun activity with colleagues turned into a journey of self-improvement. I’ve lost weight, gained confidence, and feel more energized than ever before.”
Such stories highlight the profound impact that small, consistent efforts can have on individuals and underscore the importance of initiatives like the CPM Step Challenge.
The Role of Leadership
The success of the CPM Step Challenge would not have been possible without the support and encouragement of our leadership team. From the beginning, our leaders have championed the initiative, participating actively and setting an example for others to follow. Their involvement has been instrumental in creating a culture where health and wellness are valued and prioritized.
Leadership has also played a key role in integrating the challenge into our broader corporate strategy. By aligning the CPM Step Challenge with our organizational goals, we’ve been able to reinforce the connection between personal well-being and professional success. This alignment has helped to ensure the long-term sustainability and impact of the initiative.

Looking Ahead
As we look to the future, the CPM Step Challenge remains a vital part of our identity at CPM Vietnam. We’re committed to building on its success, expanding its reach, and exploring new ways to enhance its impact. Our vision includes:
- Expanding Participation: We aim to engage even more employees, including those in remote locations, through virtual platforms and innovative tracking tools.
- Introducing New Elements: To keep the challenge fresh and exciting, we plan to introduce new activities, rewards, and themes.
- Strengthening Community Impact: By deepening our partnerships with charitable organizations, we hope to amplify the social impact of the CPM Step Challenge.
The CPM Step Challenge is more than just a fitness program; it’s a reflection of who we are as a company. It embodies our commitment to health, unity, and community impact, serving as a powerful symbol of our values and aspirations. Through every step we take, we strengthen our resolve to “Start Small, Achieve Big,” proving that even the smallest actions can lead to transformative change. At CPM Vietnam, we’re not just building a healthier workforce—we’re building a stronger, more compassionate world.